Red wine label design – Story behind Kookavale

Red wine label design

Recently when I show my red wine label design project to my clients and friends, they love the design and curious how I made this, the typical question is whether I create it on computer or sketch pad, the answer is on both materials! Basically the client gave me the detail brief, insisted that they want their native Australian bird Kookaburra to be the main visual, other thing is up to my design.

Therefore, I spent some time to google, wiki, images search for the information about this Kookaburra bird, and knew that when they tweet, it’s sound like a human laugher, thus I have to make a happy bird for this wine label.

red wine label design ref

red wine label design sketch
After I deeply understand the shape, moving and gesture of kookaburra, I started to draw my own version of this bird, combining every details that I found in google. I’m using 0.3 super auto pencil, the fine tips is so helpful to do the shading.

red wine label design finish

The most time consuming process is sketching, it’s took me two days to draw and modify the gesture, and there is also another wave of modification after it was scanned and re-draw it in Adobe Illustrator, that is a long process behind this unique red wine label. The client love it so much, and I’m proud to present it to my friend and family. By the way, this wine is taste good, sweet and not too sour, perfect for wedding event!

Red wine label design is a tough job, we need to consider a lot of difference aspect like the size, color, shape and content visibility among other brand at the same shelf, but it is quite challenging and I love it.


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