I’m Alan Lee, a senior art director based in Hong Kong. My portfolio is an eclectic mix of national and international clients from all around the world, creating logos and brand identities for companies of all sizes. Having worked on several international design projects since 2004, I’ve gained an in-depth understanding of global design concepts.

As a senior art director

Since year 2015, I partnered with X2 Creative Ltd, positioned as Senior Art Director, oversee the creative of 3 designers and 2-6 freelancers. My duty is to maintain the overall artwork quality, as well as communicate with account and project team, make sure the balance between clients and the work loads.

Managing team and my own workload is always the biggest challenge to me. When team is in full house, I’m always get the job done myself even something not supposed to be done by me. But this is the way to maintain the workload balance, even though things are overwhelming sometimes.