Brand development for Collar Seasons

Brand development for Collar Seasons

Collar Seasons is a local business suite tailor made studio, based in Hong Kong for over 20 years. My mission is to revamp the out-dated brand image, make it a younger and iconic looking, since the traditional thinking is, suites are for elder business man, but actually Collar Seasons can produce wide range of tailoring style, from young business man to mature CEO.

LAM_2089-1920SketchThe overall concept is to tie in the collar onto the double “L” of the word “Collar”. To make the shape perfect, we polished the curves many times to get the smooth looking.

LAM_2089-19202Another challenge is to make the logo show up nicely on the woven Labels.

LAM_3947.jpgScreen

British Chamber Hong Kong Annual Ball.

British Chamber Hong Kong Annual Ball.

The is the event key visual development project for British Chamber Hong Kong annual ball, the event headline is Lights, Camera, Action, the client wanted to have British movies feature on it, initially they shortlisted the movie list, and choose some iconic ones to be inside the key visual.BC-Aunnal-ball-sktech01-light.jpgThis is the 1st draft hand sketch.

BritChem Square KV.jpgThe final key visual.
BC Poster v1.jpgsetup (145).jpg
This is the entrance, I even designed one poster for them.setup (141).jpgThe goodie bag