Brand development for Collar Seasons

Collar Seasons is a local business suite tailor made studio, based in Hong Kong for over 20 years. My mission is to revamp the out-dated brand image, make it a younger and iconic looking, since the traditional thinking is, suites are for elder business man, but actually Collar Seasons can produce wide range of tailoring style, from young business man to mature CEO.

LAM_2089-1920SketchThe overall concept is to tie in the collar onto the double “L” of the word “Collar”. To make the shape perfect, we polished the curves many times to get the smooth looking.

LAM_2089-19202Another challenge is to make the logo show up nicely on the woven Labels.

LAM_3947.jpgScreen

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