Invest Hong Kong Brand Refresh

Invest Hong Kong Brand Refreshed Logo

The key objective was to create a new set of marketing visuals promoting Hong Kong as a premier investment location and strengthening the government’s efforts in attracting and securing inward direct investments. For Invest HK’s main marketing visual, which is used across the majority of their marketing materials, the iconic Hong Kong skyline is reimagined and juxtaposed against a single enveloping object that makes a direct connection between Invest HK and financial protection for the country. The white blanket suggests that Invest HK will protect the country and its investors.