Kookavale is an Australian wine. The main visual is a native bird, the Kookaburra. The client picked this bird because its tweets sound like human laughter. The implication is that the wine brings joy and happiness, which wine often does, especially good wine. The greatest challenge was adhering the round label onto the bottle. With generous co-operation from the printing company, the final result is excellent. This label won the 42nd Creativity International Awards.